News & Events

Home Care / Home Help

New name, new look, same goal: Keeping ageing adults safe at home

Apr 28, 2021

Home Instead is excited to introduce to you our new name and logo. Over the course of this year, you will begin seeing the new Home Instead name and logo more and more in our communications, signage, and community outreach efforts.

You will also notice that with the new name, we have updated our website - - to share more about the ways we can support our clients and their families in their ageing journey at home.

Our commitment to our clients and partners

For more than 15 years, Home Instead has remained steadfastly committed to our mission: to enhance the lives of ageing adults and their families.

This remains - and will always remain - the same: we are deeply committed to providing our clients the same level of compassion, care and support needed to fulfil a joyful and quality life at home. Our transition to Home Instead and our new logo does not change that; in fact, it amplifies it.


The Home Instead name

Since our inception in Ireland in 2005, we’ve worked closely with partners nationally and locally in the health sector through the HSE, Public Heath Nurses, GPs, Pharmacists and government through the Department of Health, Ministers for Health, Mental Health and Older People, and Public Expenditure and Local TDs, research institutions such as Trinity College Dublin, Dundalk Institute of Technology, NUI Galway and UCC.

We’ve also supported not-for-profits such as the Alzheimer Society, Engaging Dementia, Age Action and Active Retirement Ireland and community organisations such as the Senior Alert Scheme, An Garda Síochána outreach team and many more, all to expand the Home Instead network far and wide across the country.

We have positively impacted the lives of thousands of clients and families, and we have continually sought out new and innovative ways to support those who trust us with their care. By removing ‘Senior Care’ from our name, we are showing our commitment to helping individuals age well at home wherever they are on their ageing journey.

That still includes - and always will include - serving seniors, a privilege that is central to what we do.


About our new logo

The tulip is a symbol for Home Instead: an icon that reflects optimism, hope, continued growth, and friendship.

The circle surrounding the tulip in our new logo symbolises a full life and the community of support that contributes to one’s well-being and the continuation of growth and experiences to come.

As we celebrate our new name and logo, Home Instead would like to thank you for your ongoing support and partnership in helping clients and families in need.

We are honoured and humbled to have the opportunity to share this privilege with you, and it is our promise to always deliver the support and kindness that our clients deserve.

Deirdre Donaghy
Head of Brand
Home Instead Ireland