New Partnership Announced Ahead of World Alzheimer’s Day on 21 September 

Cork, 17 September 2014: There are currently 44,000 people in Ireland living with Alzheimer’s disease and other dementias. To mark World Alzheimer’s Day on Sunday iDME, the award winning company producing safety identity wristbands, has announced a partnership with Home Instead Senior Care to help keep those people living with dementia safe.

Through the partnership iDME wristbands will be available to Home Instead Senior Care caregivers, who provide home care services for people with Alzheimer’s and dementia across Ireland. The wristbands provide contact details of caregivers as well as any emergency medical requirements.

“We all know someone who has been affected by Alzheimer’s, in fact the number of people suffering with some form of dementia is expected to reach nearly 104,000 by 2037. By partnering with Home Instead Senior Care we can provide caregivers, whose lives are also affected by dementia, with an additional support through the iDME identity wristband,” said Dee O’Leary, Cork businesswoman and founder of iDME.

 “We are encouraging family carers to keep their loved ones safe with a safety identity wristband. We provide home care services for many people with Alzheimer’s and dementia who are prone to wandering away from home and advice that families ensure their loved one is wearing a wristband”, said Noeleen Cronin, Managing Director and Owner of Home Instead Senior Care.

iDME has sold more than 20,000 wristbands across six continents, and has won a host of awards including the Cork innovates €30,000 bursary in 2013 and the US Business Development Award in 2014.

For more information on Alzheimer’s disease visit www.homeinstead.ie.  




Noeleen Cronin, Managing Director, Home Instead Senior Care Cork with Dee O'Leary, founder of iDME.