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Meet Charlotte Reilly, Owner of Home Instead Senior Care Meath & Louth

Jul 16, 2014

Why did you choose franchising?
I had a career in franchising before I set up the Home Instead Senior Care office in Trim a number of months ago. My career started working with SNAP Printing and then eventually owning my own SNAP Printing Centre in Blanchardstown.

My attraction to Home Instead Senior Care was borne more from an experience working in the home care sector in North County Dublin. This opened my eyes to the need for a quality home care service in my native Meath. 

What did you do before taking up a franchise?
I worked in a sales role for a Printing Operation in Australia, then became the first outside Sales person for Snap Printing in Dublin for over 4 years before I eventually set up my own franchise office.

How did you raise the finance?

I think the best way to raise finance to start your own business is to use your own savings – this gives you control and a little less pressure.

Why did you choose franchising?
I had a career in franchising before I set up the Home Instead Senior Care office in Trim a number of months ago. My career started working with SNAP Printing and then eventually owning my own SNAP Printing Centre in Blanchardstown.

My attraction to Home Instead Senior Care was borne more from an experience working in the home care sector in North County Dublin. This opened my eyes to the need for a quality home care service in my native Meath.

What did you do before taking up a franchise?
I worked in a sales role for a Printing Operation in Australia, then became the first outside Sales person for Snap Printing in Dublin for over 4 years before I eventually set up my own franchise office.

How did you raise the finance? 
I think the best way to raise finance to start your own business is to use your own savings – this gives you control and a little less pressure.

What training and support did you receive initially and ongoing?
The first step in setting up a Home Instead Senior Care franchise office is to attend a two-week extensive franchisee training session in Omaha, Nebraska (the global headquarters of Home Instead Senior Care).There is also a dedicated franchise support office in Dublin that provides commercial, operational, HR, marketing and PR support. Home Instead is governed by stringent policies and procedures and the franchisees are well supported in this regard. 
 
What challenges have you faced? 
There is such a demand for home care that the office phone is constantly ringing with people enquiring about Care Giving positions and families struggling to care for their older loved ones. The business is in a growth stage at the moment and sometimes it feels like there are not enough hours in the day to cover everything. 

Has becoming a franchisee changed your life, if so how? 
I have always liked working for myself. There is an added bonus working with Home Instead that the care we provide makes a real difference.

What advice would you give to someone thinking of buying their first franchise? 
Make sure you are passionate about the type of business you are considering. You will need plenty of time and focus from the start. It is up to the Franchise Owner to drive the business in their own territory. In my experience, setting up a Home Instead Senior Care Service has provided me a with very different perspective - meeting with families all over the county and helping provide a practical solution to their care needs.

What are your plans for the future? 
To grow the business. I really want more seniors in Meath and Louth to avail of home care services. To help seniors experience a greater quality of life. To help them maintain their independence by living in the home for longer than otherwise possible is very rewarding and I hope Home Instead Senior Care will make this a reality for more and more people.

Would you do it again? 
Ask me in 12 months but right now it feels like a very good fit.