Home Instead Senior Care launches new TV ad

24/02/2010 14:23:03

Home Instead Senior Care, Ireland’s trusted source of home care for seniors, has teamed up with RTE to promote its home care services. A brand new TV ad will run from March 1st - 5th  either before, during or after the following popular programmes: The Afternoon Show, The One O'clock News and The Six News.

This represents a combined expected viewership of 1.2 million people. It is expected the new Home Instead Senior Care TV ad will help raise the profile of Home Instead Senior Care throughout the country. The ad features two adult daughters struggling to care for their ageing parents who could benefit from personalised in-home senior care. One woman has found her mother is slowing down and she can’t always be there for her. The other woman has an elderly father who needs help but does not want to leave the comfort of his own home.

Speaking about the new Home Instead Senior Care TV ad, Ed Murphy, Chief Executive of Home Instead Senior Care in Ireland, said: “Our new TV ad engages with adult children struggling to care for an ageing parent and illustrates how we at Home Instead Senior Care are there to help during this difficult time by providing a range of home care services. Our services help to eliminate worry, reduce stress and re-establish the personal freedom of those caring for ageing loved ones. I hope the ad informs a wide audience that a trusted source is available to help them care for elderly parents”.

Home Instead Senior Care is Ireland’s trusted source of home care for seniors allowing them to continue to be independent and live in their home for longer than otherwise possible. There are seventeen Home Instead Senior Care franchise offices throughout the country which provide a range of services such as personal care, meal preparation, light housekeeping and help with shopping and errands. The company also offers expert arthritis care, palliative care, convalescent care and respite care as well as specialist Alzheimer and dementia care in the home.

View the new advert below: